StellarWP
For StellarPay's 2025 rollout, I had the pleasure of working with them for a design day including a library of ads, carousels, and social posts. The result was conversion-oriented branded elements delivered with a lightning-fast turnaround.
My Vision for the Collab
Spend 10 minutes in any WordPress Facebook group and you'll quickly find someone ranting about how frustrating ecommerce is (for good reason). It's usually technical, confusing, and requires too much set up.
StellarPay was launching in February, and that's when a funny idea hit me: highlight this complicated relationship people have with ecommerce, and show how StellarPay uncomplicates it.
That angle brought me so many good ideas, and it became the hook for the whole thing. I knew being relatable and letting people see themselves in the content would be a great conversion engine.
The Client Was Thrilled!
The client loved the relationship angle and the entire campaign was met with an overwhelming positive response.
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Over 85% of deliverables shipped with no revisions, so the rollout never lost momentum.
Everything stayed on brand without playing it safe. The guidelines were a floor, not a ceiling.
My Favorite Design Work
